Fashion Central is an online fashion Magazine of Pakistan based in Lahore, which provides coverage to the events in Pakistani Fashion Industry. FC was founded in 2007 and was named Fashion Central with an idea to provide a central portal about all fashion related affairs. The site was developed using the proprietary content management system developed by End 2 End solution Providers. This magazine has won PASHA ICT Award in 2010. Its eight organized categories of fashion Pakistan, beauty & style, people & parties, living & lifestyle, international fashion, men's corner, shopping and blog, fashion lovers learn about pure Pakistani fashion traditions and enriched lifestyle. The single click sub-divides these main categories into sub-categories and opens a horizon of infotainment.
Fashion Central aspires to create a platform where patrons are provided with a fully immersive shopping experience by keeping fashion enthusiasts abreast of the latest designers and trends in the fashion industry through the brand’s popular online fashion portal. Aim is to provide a one-stop-shop for the diverse fashion needs.