Buksh Motors Rebrands

On 22nd of May, Buksh Motors formally unveiled their new name, from Premium Motors to Buksh Motors at an elegant cocktail evening for the media at their state of the art Avari showroom in Lahore. The company has been renamed to incorporate and reflect the Buksh family name and heritage. Buksh Motors stands testament to the ever expanding Buksh Group portfolio, with the group boasting thirteen retail outlets, including fashion, technology and cosmetics in four of the country’s major cities.

It was for the first time media was invited to the Avari Jaguar and Land Rover Showroom and given an exclusive tour of the company and its cars. Buksh Motors itself has successfully secured exclusive representation rights for Jaguar and Bentley in Pakistan and their automobile range also includes representation of the coveted Land Rover automotive brand.
The Jaguar was launched in 1922 in the U.K, and remains one of the top automotive names in the world with its sleek design, engine capacity and impeccable finish which can be customized to the owner’s needs and style. Within the Jaguar line, Buksh Motors exclusively represents signature and cutting edge models including the XF and XK. The Jaguar brand is also the winner of numerous awards and accolades, holds Royal Warrants from HM Queen Elizabeth II and HRH Prince Charles and has been the winner of ‘Car of the Year’ from What Diesel magazine, ‘Design of the Year’ from Autocar, ‘Limo of the Year’ from Top Gear magazine, ‘Interior of the Year’ from CAR magazine and ‘Car of the Year’ from The Sun Motoring.  Jaguar is preferred by the likes of Hollywood stars such as Jay Leno, Patrick Dempsey and Britney Spears.
With Land Rover, Buksh Motors offers the Luxury 4×4 with extensive leather, wood and metallic finish and can be customized to the owner’s preference. Launched in 1948 in England, Land Rover is one of the longest lived four wheel drives in the world and is favoured by the likes of Hollywood stars and musicians such as Charlize Theron, Kate Walsh, Pete Wentz, John Mayer and Katherine Heigl.


Asim Buksh’s super luxury automotive company held an evening for the media at the high end Avari showroom to announce their new name, Buksh Motors, formerly Premium Motors, re named to incorporate and reflect the Buksh family name and heritage.

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