CRIMSON came together by women for women with one objective - to create beautiful clothes at an affordable price. It is part of the retail division at Akram Group of Companies.

The Crimson woman is unapologetically beautiful, fiercely resilient and delightfully adventurous. True to its ethos of creating beautiful clothes at affordable prices, Crimson is delighted to announce its collaboration with Saira Shakira. Together, we can’t wait to bring to you Crimson Luxe, an unstitched collection of 12 designs in luxury fabrics and embellishments – chiffon, silk, hand woven nets and organza – to be launched in the end of August 2016.

The young Saira Shakira duo have taken the fashion world by storm, regularly showing at fashion weeks and delighting audiences with their edgy silhouettes, brilliant use of color and innovative embellishment techniques. Having graduated with distinction from fashion school, the designers have a flair for creating original clothes that are carefully balanced and perfectly finished. Crimson Luxe by Saira Shakira marks the duo’s debut into unstitched wear. It is a labor of love that has had the team working relentlessly – dying and re-dying colors to perfection, drawing all  embroideries by hand themselves and spending nights poring over piles of research.  We hope you see the team’s love for beauty and fashion shine through the final product.

With its vast industrial experience, Crimson has employed the most cutting edge production technologies for weaving, dying, embroidery and printing with an unwavering commitment to quality. The collection is bright, joyful and absolutely stunning. We promise to make you feel your most beautiful!

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